paul rand . graphic design
- autor . steven heller
- verlag . phaidon . 1999 . erstausgabe
- beschrieb . hardcover mit schutzumschlag
- format . ca 26 x 30 x 3cm
- seiten . 255 . reich bebildert
- isbn . 0 7148 3798 9
- sprache . englisch
paul rand . 1914 - 96 . was a pioneering figure in american graphic design .
adopting what he called a . problem solving . approach to design he drew on the ideas of european avant-garde art movements such as cubism constructivism and de stijl and synthesized them to produce his own distinctive graphic language .
rand's career spanned almost seven decades and numerous chapters of design history .
the book explores the full range of his advertising publishing and corporate identity work .
this detailed survey marks the first complete retrospective of rand's powerful body of work .
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