Total Global Strategy
This book provides a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.
Mr. George S. Yip (professor of business strategy and international marketing at the University of California) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures.
Who should read this book:
- Business Managers
- Managers in Domestic Companies and Businesses
- Suppliers to Multinational Companies
- Educators of Future Managers + MBA Students
- Researchers
Seiten: 318
Sprache: englisch
Format: 15x22cm
Verlag: Prentice Hall
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