Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
"The chasm is where high-tech fortunes are lost... the tornado is where they are made." - Steve Jobs, Founder & CEO, Next Computer
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
Revised edition published on HarperBusiness Essentials, 2002.
Conditions: Like new, never used, light shadowing of pages
Authors: Geoffrey A. Moore
ISBN 10: 0060517123
ISBN 13: 9780060517120
Language: English
Released: 1991
Format: Softcover (256 pages)
Item Weight: 200 g
Dimensions: 13.5 x 1.4 x 20.5 cm
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
In this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership. This book provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
First edition published on Harper Perrenial, 1999.
Conditions: Never Used, Like new, both dust jacket and book, light shadowing of pages
Authors: Geoffrey A. Moore
ISBN 10: 0887308244
ISBN 13: 9780887308246
Language: English
Released: 1995
Format: Softcover (259 pages)
Item Weight: 200 g
Dimensions: 13.5 x 1.4 x 20.5 cm
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