Advertising, competition and market conduct in Oligopoly Over Time --> an economic investigation in Western European countries
Buch von Jean Jacques Lambin (Université Catholique de Louvain, Faculté Universitaire Catholique de Mons, Belgium)
Publisher: North-Holland Publishing Company Amsterdam / American Elsevier Publishing Company New York
Zustand: ein paar "Altersflecken" (siehe Bilder), aber sonst keine Eselsohren oder keine ausgerissenen/zerissenen Seiten
Anzahl Seiten: 312
Sprache: English
Jahr: 1976
Inhaltsverzeichnis:
-The advertising Controversy
-the economics of advertising
-description of sample data
-a note on the estimation procedure
-testable advertising issues
-empirical findings and discussion
-summary and conclusions
This series consists of a number of hitherto unpublished studies, which are introduced by the editors in the belief that they represent fresh contributions to economic science.
The term "economic analysis" as used in the title of the series has been adopted because it covers both the activities of the theoretical economist and the research worker.
Although the analytical methods used by the various contributors are not the same, they are nevertheless conditioned by the common origin of their studies, namely theoretical problems encountered in practical research. Since for this reason, business cycle research and national accounting, research work on behalf of economic policy, and problems of planning are the main sources of the subjects dealt with, they necessarily determine the manner of approach adopted by the authors. Their methods tend to be "practical" in the sense of not being too far remote from application to actual economic conditions In addition they are quantitative rather than qualitative.
It is the hope of the editors that the publication of these studies will help to stimulate the exchange of scientific information and to reinforce international cooperation in the field of economics.
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