Orginal Aurea Borealis Vintage Ohrclips der exklusiven Marke SHERMAN.
Aussergewöhnlich schön dieser anmutige und sehr ausgefallene signierte Ohrclip von SHERMAN.
Das herrlich changierende Lichtspiel der Aurea Borealis Farben machen diese Ohrclips zu einem echten Hingucker.
Zeitspanne: ca 1955
Zustand: Hervorragend/ Exzellent
Grösse: ca. Höhe: 3cm, Breite: 2cm
Leider kann man auf meinen Fotos das herrliche funkeln der Steine nicht erkennen!
Meine Schmuckstücke kommen immer mit einer schönen Geschenkverpackung!
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Für Fragen stehe ich gerne jederzeit zur Verfügung!
HISTORY OF GUSTAVE SHERMAN
Gustave “Gus” Sherman was born in Montreal in 1910 to Jewish parents who had emigrated from Lithuania. His early life was anything but a straight path to the jewellery business. At eighteen, he travelled to the United States with the unlikely ambition of joining the Texas Cavalry. Finding himself unable to afford the $250 required to buy out his enlistment contract, he reportedly won the money at poker and returned to Canada.
When the Second World War broke out, Sherman enlisted in the Royal Canadian Air Force as a navigator — a detail that speaks to both the precision and the discipline that would later define everything he made.
After the war, Sherman worked briefly in life insurance before taking up buying and selling gold in rural Quebec — an occupation that gave him an unusually direct education in how women related to their jewellery. That insight proved more valuable than any formal design training. After a period of selling wholesale costume jewellery made by an American company through a friend’s franchise, Sherman recognised both the market opportunity and what was missing from the products available. He decided to fill the gap himself.
In 1949, he began the business that would become G. Sherman & Company Ltd., operating out of Outremont, a borough of Montréal. His first and only employee was Jimmy Koretza, a Ukrainian jewellery maker of exceptional skill who had previously worked for the franchise Sherman had been selling.
Between Sherman’s instinct for design and marketing and Koretza’s craftsmanship, the combination proved immediately successful. Sherman personally oversaw every facet of the operation: design, production, and marketing. Quality was non-negotiable. As his son Mark later put it, “He only knew one way to do things, and that was the right way.”
WHAT MADE VINTAGE SHERMAN JEWELLERY DIFFERENT
“Jewels of Elegance” — the phrase printed on Sherman’s paper foil hang tags — was not marketing copy. It was a standard. Sherman jewellery was sold in major department stores, including The Hudson’s Bay Company and Eaton’s, as well as at Birks — the Canadian jeweller often described as the Tiffany of Canada — where it sat alongside fine jewellery in the display cases. It was also carried by independent jewellery boutiques in small towns across every province. Sherman only ever produced one price range: expensive.
There was no cheaper diffusion line, no seasonal compromise. Every piece was made to the same exacting standard regardless of size or complexity.
If there is one characteristic that makes vintage Sherman jewellery instantly recognisable to an experienced eye, it is colour. Sherman’s approach to colour was unlike anything else in mid-century costume jewellery — sophisticated, unconventional, and remarkably varied. Pieces are typically monochromatic in scheme, but within that monochromatic range, Sherman deployed extraordinary nuance: it is not uncommon to find five distinct shades of a single colour within one piece. Collectors have documented over a thousand different colour combinations across the Sherman archive.
Sherman’s signature stone and colour vocabulary included:
- Aurora borealis crystals — Sherman was among the most prolific users of Swarovski’s iridescent aurora borealis stones, introduced in 1955; their shifting, multi-tonal brilliance suited his colour philosophy perfectly. Any Sherman piece featuring aurora borealis stones was made after 1955
- Navette stones — long, pointed navette (marquise-cut) rhinestones appear frequently in Sherman designs and are one of the most reliable construction identifiers; Sherman used navettes with pointed backs,
Beyond colour, Sherman pieces share a quality that collectors consistently describe as a sense of movement and fluidity — an architectural quality in the way stones are arranged and set that gives even smaller pieces a dynamic, three-dimensional presence. Three-dimensional, domed brooches, achieved by layering elements, are a particular hallmark of vintage Sherman jewellery.
HOW TO READ A VINTAGE SHERMAN JEWELLERY MARK
Sherman was proud of his brand and marked his jewellery consistently
Known Sherman marks include:
- "SHERMAN" in block capitals — stamped directly into the metal or on an applied oval cartouche; used across the production period
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