Strategic Marketing (8th Edition) by David W. Cravens and Nigel F. Piercy
Enhance your understanding of strategic marketing with this highly regarded textbook and casebook. Strategic Marketing explores key concepts for gaining a competitive advantage, including technology, customer relationships, pricing, and the global economy.
This book goes beyond the basics, offering a strategic perspective on marketing and real-world cases demonstrating successful strategy implementation.
This pre-owned English edition is in good condition, with a slightly worn cover and a clean interior.
It's ideal for students and professionals aiming to enhance their marketing strategy knowledge.
Book Details
ISBN-100071244328
ISBN-13978-0071244329
Publisher McGraw-Hill Education
Publication Date June 16, 2005
Format Paperback, 736 pages
Weight 1,28 kg
)
